Spider-Man and Madam Web!
Originally published: July 1977
Defenders #49, Rawhide Kid #140, Marvel’s Greatest Comics #71, Howard the Duck #14, Marvel Triple Action #36, Champions #14
Ghost Rider #25, Star Wars #2, Kid Colt Outlaw #219, What If #4, Godzilla #1
Hostess ad that appeared in July and August 1977 in the titles above, and most likely others.
This one’s really weird. It features a character named Madam Web that loved Spider-Man, but was rejected by him. For revenge, she entangles NY Harbor in a web, and allows the police to blame Spider-Man. To get her to clean up the mess and take the blame, Spidey gives her a bunch of Twinkies. Unfortunately for Madam Web, the cops confiscate them. :(
I really love the backstory suggested by this. I kinda hope it gets explored one day. I’d love the see Madam Web appear in a full-length comic, especially because she comes off as totally crazy (mostly because of the Twinkies thing, I admit).